App Store Optimizer

AI-powered monetization audit for iOS/macOS apps. Combines real App Store Connect data (via asc CLI) with 2026 industry benchmarks to optimize your pricing, subscriptions, trials, and paywalls.

What It Does

• Audits your subscription tiers, pricing, and trial configuration
• Compares against 35 data-driven 2026 app growth benchmarks
• Identifies gaps in regional pricing, paywall strategy, and experimentation
• Produces prioritized recommendations ranked by expected revenue impact

Usage

With Claude / ChatGPT / Any LLM

Copy the prompt from APP-STORE-OPTIMIZER.md into your conversation. Paste your asc data and ask for analysis.

With OpenClaw

openclaw skills install app-store-optimizer.skill

Then just ask: "Audit my app's monetization"

Quick Start

# Install asc
brew install asc

# Authenticate
asc auth login --name "MyApp" --key-id "ABC123" --issuer-id "DEF456" --private-key /path/to/AuthKey.p8 --network

# Grab your data
asc apps list --output json --pretty
asc subscriptions list --app <APP_ID> --output json --pretty
asc pricing list --app <APP_ID> --output json --pretty

# Paste into Claude with the prompt from APP-STORE-OPTIMIZER.md

Key Benchmarks Inside

• Weekly + trial = strongest 12-month LTV
• Weekly subs generate 55.5% of all app revenue
• Europe should charge 29-39% more than North America
• Hard paywalls produce 21% higher LTV
• Top apps run 14.7 paywall experiments/year
• AI apps: users skip trials — consider no-trial paywall

Files

File	Purpose
APP-STORE-OPTIMIZER.md	The full prompt — copy this into Claude
SKILL.md	OpenClaw skill definition
references/benchmarks-2026.md	All 35 benchmarks
references/asc-commands.md	asc CLI command reference

Credits

Built by @thepawelk. Benchmarks from the 2026 App Growth report.