Python Class created to address problems regarding Digital Marketing Attribution.

Shapley Attribution: A scikit-learn compatible library that uses Shapley values to measure each marketing channel's true marginal contribution to conversions

Marketing attribution using Bayesian credible sets and regression methods

6 production-ready Claude Code skills for automating Lemon Squeezy operations. Customer support, sales analytics, discount codes, and refunds. Saves 5+ hours/week.

An interactive Shiny app for multi-touch attribution (Markov) and a lightweight MMM-style ROI scenario simulator (MMM-lite)—with Diagnostics and Data Health checks to make results easier to trust and explain.

Comprehensive marketing analytics and measurement strategies covering modern data analysis, attribution modeling, and ROI optimization methodologies. Turn data into actionable marketing insights.

Comprehensive digital marketing guides covering modern online marketing strategies, tactics, and optimization methodologies. Master digital channels for maximum ROI and performance.

Weighted doubly robust learning for uplift modeling

Server-side Google Tag Manager template for multi-touch attribution. No backend code, first-party cookies, full journey.

Server-side multi-touch attribution for PHP. Framework-agnostic core with Laravel and Symfony adapters.

SQL code for querying first- and last-touch attributions

Server-side multi-touch attribution for Python. Flask middleware, framework-agnostic core, no ad-blocker blind spots

Multi-touch attribution for Shopify stores. First-click to purchase tracking via Theme App Extension and Remix admin.

Server-side multi-touch attribution for Ruby and Rails. Track customer journeys, attribute conversions, know what works.

Simple webapp to visualise hill functions used in Marketing Mix Models

A curated list of attribution, measurement, and marketing analytics resources. Open-source libraries, commercial platforms, research papers, datasets, and the people thinking hard about which marketing dollar caused which revenue dollar.

Standalone Campaign Management & Tracking Tool (Reference Implementation)

A high-performance Rust CLI tool to correlate user activity (e.g., marketing attribution, security events) from Nginx/Apache logs.

Client-side UTM and click ID capture for WordPress Gravity Forms using GTM, localStorage persistence, and AJAX-safe hidden field injection.

Server-side multi-touch attribution for Node.js and TypeScript. Track journeys, attribute conversions, measure real ROAS.